Collection: AGS

LILY — Brand Introduction

Founded by hide , a designer who built his career in Los Angeles working with renowned brands such as A&G , hide LILY is a Tokyo‑born luxury brand that bridges craftsmanship, street culture, and soul.

The brand's philosophy, “MAKE CRAZY LOOK LILY,” embodies the spirit of breaking conventions and transforming chaos into beauty. Each creation—crafted from fine leather, silver, and crystal—expresses both rebellion and refinement, lighting up the wearer's soul with fearless elegance.

LILY — Brand Introduction

LILY is a Tokyo-based brand created by designer hide , who built his career at the Los Angeles-based brand A&G and has been active for many years.